If we do it step by step, we might sound like this: Our company's mission is to constantly strive to improve the customer experience by constantly focusing on the better quality of our services. Doesn't sound very good, does it? Here are two examples of companies for which we have created a communication strategy: Stara Wieś Resort & Odnowa – a hotel in the center of Poland, among the pristine areas of a landscape park. The company's slogan is: " Focus on what is important " - it is the beginning of communication about calmness, focusing on your emotions and resting with your family. You can read more about the project for Stara Wieś here . old village resort & renewal Dr. Hercka – The highest quality specialist in implantology and aesthetic dentistry.
We start our communication with the slogan " Quality you see ". The slogan refers to the focus on the highest quality of service, without unnecessary frills. You can read more about the project for Dr. Hercka here .Realization for Dr. Herck - dentist in Gliwice A strong image, based on a strong message, is not just any Email List advantage. Just see what social media and advertising look like for our clients: Resort Stara Wieś ( here ), Dobre Liski – online store for mothers and children from 0-6 years of age ( here ), Mal-Drew – Building Materials ( here ) Dr. Herck ( here ). Ad 4. Target group, product features/advantages. How to sort it all out? Okay, but the idea of communication doesn't just happen.
First, we need to find out what is important to the recipients - to know this, we need to understand them. Receiving group To determine the target group, it is worth asking the question: Who is your dream client? For example, if we want to create a fashion brand aimed at young people and we focus on fashionable designs, we could describe our group as follows: Women aged 20-30 . _ People who live independently and can afford gadget expenses. Those who want a feeling of warmth and contact with a soft, pleasant-to-touch product, with a pattern that will enhance pleasant sensations and stimulate the imagination (pleasant colors, cute animals). People aged >15 years, more susceptible to advertising, less concerned about the validity of a given purchase, thinking "Wow, how cute, I want it!" .
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