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AN ORGANIZED AND STRUCTURED WEBSITE

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In addition to these criteria, on-site SEO includes actions considered technical. This concerns the optimization of the loading time of your site , the navigation of your site, the internal linking , the structure of your URLs, the absence of errors 404 , 301, 302 etc. This set of optimizations will make the work of search engines easier, but it will also help you organize your site in a coherent way for your visitors. Here, in pictures, are some elements to optimize in order to improve your internal SEO. how to optimize your internal SEO 4.1.2. KEYWORD OPTIMIZATION IN ON-PAGE SEO Choosing your keywords is essential . These must be highlighted on your site, through tags or “hot zones” for example. To identify the right keywords, there are various free tools that allow you to find the best performing keywords .

When choosing keywords to optimize a page , we often ask ourselves the following questions: Which keywords to choose? Would you favor quality over volume? How many words are in a good keyword? To give you an idea, know that 32% of queries contain two keywords. Researching and integrating keywords on your site is a crucial step in your on-page SEO strategy. This will concretely allow you to improve your SEO on search engines by allowing them to better  Phone Number List understand the subject of each of the pages of your site. choice of keywords in SEO 4.1.3. THE IMPORTANCE OF TAGS FOR GOOD SEO POSITIONING The goal of SEO is to help search engines understand your site . And search engines are robots, so help them! Google must understand that your site is the one that best responds to the Internet user's query. So, there are various types of tags.



We are talking about the Hn tag for example, which will allow you to structure the pages of your site. These tags must respect a hierarchy such as H1, H2, H3… It is partly in these areas that your keywords must be highlighted! Hn tags SEO optimization Another example of a tag would be ALT tags, which allow you to add text when embedding your photos to describe the content. Google doesn't yet know how to read photographs, so these tags help it understand what the images represent. What is SEO? Alt tags Then, you must also optimize your title and meta description tags , which will be the first elements visible to the Internet user once they have done their research. The title tag and meta description are very important to clearly define the subject of your page.

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