We live in an increasingly omnichannel world with micro-moments that can have a major impact on the customer experience and the way we shop. What is essential to consider for a brand in the packaging sector? The attention to detail. and this also applies to the packaging. Regardless of the market the customer who will find in his hands an intact package well packaged with perhaps a personalized ticket inside will keep a positive memory of the experience. Technically it is defined as "Unboxing experience" ie the experience and emotions experienced when a purchase is unpacked. The second you open the box to see what it is.
This is not just an experience but it is a very phone number list important moment for customer loyalty. Just like a box or envelope that facilitates the rest or whose disposal is simple thanks to the clear indications provided generates positive emotions in the recipient. The detail is what allows you to create and strengthen the one-to-one bond with the customer. [AML]-quote-quotes- In fact packaging represents one of the touchpoints if not the last if we talk about eCommerce with which the brand can amaze the customer. Interview-packaging-IMAGE . In closing Lorenza what other trends are emerging that you are noticing as strategic in the eCommerce and packaging fields? The future of packaging will certainly have to keep in mind new habits and lifestyles among which the high mobility of people is increasingly emerging.
The tendency to lead an itinerant lifestyle will make it necessary to activate new collection methods such as lockers or collection points and to favor on-the-go packaging and formats. We are also seeing the rise of subscription services in the consumer essentials market that more and more consumers rely on. This will lead to an increasingly high attention to the values conveyed through the packaging and in the involvement in order to retain one's target customers. Attention that will be declined in the choice of materials in the integration of visual elements that make the package unique and appealing in the extension of the unboxing experience through the QR code or NFC Near Field Communication technology which allows communication equipment located close to each other. Upstream of the packaging it will be truly strategic for eCommerce to be able to guarantee the level of service optimizing stock management and supply according to customer wishes availability and speed.
