Look for the Dolobox Ice Vest this summer
Source: Dolobox website Q. If we only listen to customer stories and focus on design, won't we lose the quality that Dolobox values? We absolutely do not mean that we have given up on quality after listening to our customers. Instead, it clearly defines what we should keep and what we should throw away. The value we strive to maintain under any circumstances is whether this product is a good product in the eyes of veterinarians in the clinical/behavioral/nutritional fields. This means that we will not sell products that are not good for dogs. The one who gave up to protect this was Margin. Our conclusion was not to give up quality even if we lose margin. And lastly, what we added after listening to customer feedback was the design. Through this process, the current Dolobox was born. What Dolobox wanted to protect : Healthy products What customers want.pretty design Conclusion : Let’s improve the design and sell healthy dog Cambodia Phone Number Data products! (Instead, let’s give up some margin) Dolobox, where you can receive safe products produced and designed by veterinarians for a price of around 30,000 won. Q. Do you have any memorable marketing experiences? I think it's true that a good product is the best marketing. During the local elections in June 2018, we made a polling booth toy . There is a nose walk that dogs play with a lot. Nowadays, it comes in the form of a cloth spread on the floor, but it originally started out as a way to hide food in a box. I took a hint from here and made a toy out of a polling booth box. At this time, we were spending less than 1 million won a month on advertising, but after it was released, it went viral on Instagram. It was also introduced on Naver main page .
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The product itself was fun because it matched well with the seasonal issue, andsince it was made by a dog behavior expert, dogs also liked it, so it naturally became famous. In 2018, the polling booth theme contributed significantly to increasing awareness of Dolobox. Other than this, the only time things went well was when the pain points were resolved well. For example, when dogs go for a walk in the summer, they often wear ice vests because it is hot , but the ice vests available on the market do not keep cool for long. We improved on these shortcomings by making it a three-layer mesh and allowing it to have a built-in ice pack, so that the coolness stays longer. As expected, customers liked it.Q. What is something you are proud of about Dolobox? Honestly, I am confident in the quality of the product. Just by looking at our company members, you will know our sincerity. There are many specialized areas in veterinary medicine, and we have experts in each field. Clinical veterinary, behavior, nutrition, ophthalmology/dental, etc. We also run a YouTube channel featuring in-house veterinarians. Dolobox's YouTube featuring veterinarians We make dog food that people can eat. In fact, the snacks we deliver do not contain any additives.
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