As with anything and everything organic
Do More with Less Compounding blog posts allow you to do more with less, as well. HubSpot also found that one compounding post gets as many visitors over its lifetime as six decaying posts. That’s a massive difference in lifetime reach! Being able to do more (and reach more, and convert more) with fewer overall posts would be huge for most businesses, especially those with a top-line goal to grow blog traffic. Here’s another way to look at the value. Blog posts aren’t free: you have to pay someone to write them, right? So any opportunity to get more traffic with less work is an opportunity you should pursue. Not Every Compounding Blog Post Actually Helps Here’s one more thing worth noting before we get into how to create compounding blog posts.Not every type of compounding blog post actually creates value for every business. For example, a post that generates repeat traffic from people not interested in your product or service is of limited Namibia Email List value. It may help to build authority and increase site visits, but it won’t convert. Here’s a simple illustration: if your business sells accounting software, an evergreen post on tire tread depth or how to change your car’s oil might grow blog traffic. But it won’t create customers. That’s a far-fetched example, but it gives you the basic idea. Not every compounding blog post that you could publish will actually help achieve your goals.
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Make sure as you begin working to publish more compounding posts that you keep your top-level content marketing strategy goals in view. What do you need, to make your Content Strategy Rock? Is There a Formula to Create Compounding Blog Posts? No, not exactly. What we mean is this: there is no set formula that will guarantee your next blog post will compound. there’s always a bit of an unknown factor in the mix. You could follow every tip and trick you can find, building a seemingly perfect blog post — only for it to fall off within a couple of weeks of posting. That said, there are certain principles you can follow to greatly increase the chance of a post compounding.
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