Product Branding Worth the Investment
Great product branding draws in customers and keeps them coming back. Poor product branding, on the other hand, is confusing at best and can even be off-putting, actively hurting sales and recognition. Let’s look together at product branding: what it is, and how it can benefit your business. What Is Product Branding? Is What Makes a Strong Product Brand? What Are Some Examples of Successful Product Branding? Wrap Up.Achieving Good Results with Product Branding Download this post by entering your email below Enter your email here Do not worry, we do not spam. What Is Product Branding? Product branding is the C Level Contact List application of branding strategy principles to a specific item or product. It’s the associating of a symbol, name, and design with a product to create a recognizable identity for that item. Product branding can be deeply complex, with focus groups, multiple rounds of designs, and so forth. But it doesn’t have to be. It can be as simple as designing a logo and choosing a name and packaging color. Download Now - Brand Bundle Corporate Branding vs. Product Branding Product branding is a type of branding, but it differs in several key ways from overall company branding.
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Company branding remains static across the brand and should capture the entire scope of a company’s identity. It can even hint at a company’s values. But product branding is much more specific. It distinguishes a single product (or a family of products, like Lay’s potato chips) from competitor products and other offerings from the same company. Sometimes, product branding even distances the product from the brand that makes it. Let’s stick with our previous example.
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